Linggo, Nobyembre 29, 2015


SM Aura Plays Host To Asia E-Commerce Expo 2015
By: Teddy P. Cho and Ver M. Garcia

In photo Fr R.: Dr. Elton Tan President of Korean Chamber of Commerce and Chairman of Makati Tourism, Engr. Grace Bondad Nicolas, TAG Media & Public Relations the Organizer of the Event, Mr. Robert Yupangco of Yupangco Group of Companies and Sacha Gonnerman, Vice-President of MetroDeal for online sales.

Viber Gen. Manager Kristian Melquiades, Comelec Spokesman James Jimenez and Chinkee Tan were discussing about digital solutions, data infrastructure and business start ups.

Awareness and collaboration are two important factors in Start-Up Innovations and the desire to implement business ideas to bring about important changes and development this were all perceived and expounded, implemented by the speakers in their respective field of endeavors.

Digital Guru Janet Toral posed for a souvenir photo.

Social media has actually become an indispensable ally  in the digital marketing industry. An effective marketing and communications tools to reach your target market locally and globally.

The CEO's and the professionals reiterated their desire to expand locally before expanding regionally and globally during the conference.

Here are some of the important pointers and reminders:

1. Build on a relationship digitally, it's important.

2. Digital technology is already hi-tech but, people wants hi-touch (emotion and psychological), part of the relationship is giving them what they want.

3. Digital marketing is not only about selling but, it's also about connecting and communicating to people.

4. Since Social Media has a broad audience, engaged them in whatever that attracts the interest the audience, through the use of marketing techniques and strategies.

5. The 2016 Election will be definitely Social Media Heavy, since candidates are social media conscious, as quoted by Comelec Spokesman James Jimenez.

6. There is a large number of the youth sector engaged in social media that includes the alpha generation or tots.

7. When it comes to numbers/ statistics, CEO's has this to say, understand the story behind the numbers. Don't jump into conclusion, there is a need to understand the story on what drives the numbers. This is true for advertising and marketing campaign.

Some important quotes with Chinkee Tan, a resource person of the E-Commerce Conference:

a. Experience is very critical.

b. Identify your business target.

c. Be truthful with your products and services.

d. Make sure you undersell but over deliver, follow-up in terms of delivery and services.

e. A complaint by your customers can also be a tool for promotion and promoting your product.

f. Follow-up on your daily posting.. Visit malls to be updated.

The CEO's, Professionals and Start-Up innovators agreed that most of the problem  that they have encountered were the lack of data infrastructure and the mind set of the people, who distrust  the government policy and bureaucracy.

The question was asked on how effective is the digital marketing lawyer James Jimenez and a Blogger himself, also spokesman of Comelec, says that "digital marketing is effective because it attacks your brain in a different way." Particularly because nowadays, people tend to believe each other rather than the people in authority. Exercising to vote has become a shared and common experience.

BVloggers have become a digital influencer locally and globally.

Engr. Grace Bondad with Sir James Jimenez

Lawyer James Jimenez who has been blogging since 1997 revealed that bloggers are just one piece of the puzzle. Bloggers do fill a very  important role in informing and educating the public. Bloggers status have been elevated to the same status as the traditional media, that's why they are finding themselves in equal footing with the mainstream media.

Photo Gallery of Asia E-Commerce Expo 2015:

We are proud to have you as part of this event. The following are Ms. Amor Maclang, Director, Geiser Maclang Marketing Communications, Inc., Chris Kiklas, President Emlogis, Frederic Levy, Founder & CEO, CashCashPinoy, Scott Galit, CEO, Payoneer, Mario Berta, CEO, and Constantin Robertz, Managing Director Zalora.

Highly Regarded and 
 Esteemed Bloggers receives GC for sharing the most number of business cards.

Moderator and Phil. Star Columnist Spanky Enriquez, Joey Gurango, CEO Gurango Software Corp., Subir Lohani, Manging Director Carmudi, Robert Yupangco, CEO- Yupangco Group of Companies, 


Mr. Frederick Levy, Founder & CEO CashCash Pinoy, Constantin Robertz of Zalora.

 Mr. Alan Donato, Payoneer Brand Ambassador and all smiles James Jimenez, Comelec Spokesperson.

 Round table discussions with Book Author Mr. Chinkee Tan, Jacqueline Van Den Ende, Managing Director Lamudi, Kristian Melquiades, Country Manager of Viber and James Jimenez.

 With Digital Guru Janet Toral, Lars Jeppesen, CEO, Tech One Global and  Sherlane Fortunado of Digital Filipino.

Round Table Discussion

 Mr. Mike Grogan, Founder BestOfYou Consultancy and Innovators, Samantha Kapunan,, Quintin Bouche, Dhang Tecson, Fishers and Changemaker and company.

 Photo opts with business start-up innovators with highly regarded bloggers in business card exchange activity.

With Ms Reylen Castro busy as bees, great help in disseminating the event expo.. it's a great success.. Congratulations!

Mr. Gilmar  Padua, CEO of and other delegates.

Engr. Grace Bondad with Executives

In conclusion, the Asia E-Commerce Expo 2015 succeeded in sharing the importance of acquiring digital learning and in order for the participants to gain ideas on how to start their own enterprises. Collaborating with the leaders in the market is essential to succeed in your chosen field of expertise. Lastly, we need to refresh ourselves from time to time in attending excellent expo like this one. Congratulations and may your tribe increase! (VerGarciaBlogs)

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