President TM Roh of Samsung Electronics.
MANILA, Philippines – During a recent visit to Indonesia, TM Roh expressed
confidence in the continued popularity of foldable smartphones globally. In
addition to discussing trends in the mobile market, he spoke about the mobile
business in Southeast Asia and the role of technology in shaping the future.
Unfolding the Potential of
Foldables
TM Roh noted that Samsung’s foldable phones have redefined
what is possible in the industry, like the Galaxy Note Series did, and will
continue to set new standards in mobile technology.
“Foldables are transforming and reshaping the mobile market.
As the pioneer and leader of the foldable smartphone category, we are focused
on delivering incredible foldable experiences that enhance our consumers’
everyday lives,” said TM Roh, President, and Head of Samsung Electronics' MX
(Mobile eXperience) Business. “We will continue to develop the unique
advantages of the Galaxy foldable, such as viewing on a large screen using a
compact and durable device, taking photos and videos in Flex mode, multitasking
on split screens with an S Pen, and enjoying a unique user experience with the
new foldable form factor. We will also enhance the foldable experience through
partnerships with industry leaders, such as Google, to support more
applications and services for foldable devices.”
The popularity of foldable form factors is expected to
continue. In 2021, the global sales
volume of foldable smartphones grew more than four times as compared to 2020,
exceeding the market growth forecast by three times. The success of the Galaxy
Z series is a testament to the increasing appetite for foldable smartphones, with
sales of the Galaxy Z Fold 3 and Z Flip 3 in a single month exceeding the
cumulative sales of foldable phones in 2020.
Best-in-Class Mobile
Experiences for All Smartphone Users
Expounding on Samsung’s mission to make the latest and best
in mobile technology more accessible, he said, “For more than a decade, Samsung
has played a key role in laying the foundation for a new generation of
connectivity in 5G by working with local regulators and carriers in Southeast
Asia. While 5G networks are still limited in this region, I’m committed to
ensuring that consumers in this region are equipped to benefit from 5G
connectivity as soon as the infrastructure is available. And I’m confident that
Samsung’s 5G devices will be the first choice for users in Southeast Asia and
Oceania, and across the globe as well.”
5G technology is a key enabler of integrated mobile
experience with Samsung’s Galaxy ecosystem, which revolves around the Galaxy
smartphones as its hub. The ecosystem offers seamless experiences between the
smartphone and multiple devices, such as products in the Galaxy Watch and Buds
series, and even provides a PC-like experience with Galaxy tablets through
Samsung Dex.
He said, “While we have consistently focused our efforts on
improving the smartphone experience for users, we also recognize the growing
demand for a connected lifestyle. We are continually innovating to improve and
expand our ecosystem to bring more convenience to Galaxy users and to help them
achieve their aspirations.”
He also mentioned the diversity of the region, which includes
developing markets where mid-tier smartphones continue to be important drivers
for Samsung.
“By having a keen understanding of our target consumers’ needs,
we are able to maintain the affordability of our mid-tier smartphones while
providing a great mobile experience as we focus on strengthening specifications
of priority product features, such as the battery, memory, performance, and 5G
capabilities. In addition, various features from the flagship smartphones, such
as the enhanced cameras, and dustproof and water resistance, are extended to the
Galaxy A series,” said TM Roh.
Shaping the Future with Innovative Sustainability Efforts
Recognizing the role it plays in
using technology as a force for good, Samsung has been expanding its Galaxy for the Planet commitment and putting
sustainability at the center of its innovations. “I always emphasize the
importance of sustainability in every single thing we do, from the way we
design, manufacture, and recover materials throughout the product lifecycle to
protect our planet.”
He also highlighted how Samsung has been working closely with
a group of young inspirational changemakers, who are committed to using
technology to innovate for humanity and mobilize global communities, through Generation17. The global partnership with the United Nations Development
Programme (UNDP) aims to advance the 17 Global Goals.
In February this year, two Generation17 Young
Leaders from Southeast Asia and Oceania were invited to join the global
initiative for the first time: Tamara Dewi Gondo Soerijo from Indonesia, a
social enterprise founder working to
empower refugee women by providing upskilling opportunities, and Thuy Anh Ngo
from Vietnam, who launched a mobile app to educate the elderly on physical and
mental health.
Dominated by a large population of
youth, the Southeast Asia and Oceania region has seen a rapid rise in the
growth of the digital economy, driven by the ambitions, lifestyles, and
technological skillsets of young digital natives.
He said, “The reason we, at Samsung, must champion a more
open world is that our future demands it. Our younger consumers want authentic,
personal experiences as a way to express themselves and create new
opportunities. We take pride in enabling a world where technology connects and
inspires us all.”
Get the Galaxy Z Series, now available at Samsung.com,
Samsung Experience Stores and Authorized Stores, Lazada, Shopee, Abenson.com
and MemoXpress Online, and telco partners, for as low as PHP 52,990 SRP for the
Galaxy Z Flip3 5G and PHP 87,990 SRP for the Galaxy Z Fold3 5G.
Get the Galaxy Z Flip3 5G for as low as Php
1,471.94/month and the Galaxy Z Fold3 5G for as low as Php3,666.25/month at 0%
interest for up to 24 months, via credit card payment. For more information, visit samsung.com/ph.
Safe Samsung Shopping
Health and
safety protocols are strictly followed in Samsung Experience Stores to keep
consumers and employees safe. Adhering to the guidelines set by the
Inter-Agency Task Force for the Management of Emerging Infectious Diseases,
Samsung has limited the number of its customers to 50% capacity, implemented
the mandatory use of face masks and face shields, and performs frequent
sanitation in all stores.
Samsung Experience Stores also have unique QR health
declaration codes to promote a safe and contactless contact tracing process.
Product demonstrations are done side-by-side instead of face-to-face while
keeping the required safe distance of one (1) meter to make sure everyone is
socially distanced.
To find the nearest Samsung Experience Store, visit samsung.com/ph/samsung-experience-store/locations.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes
the future with transformative ideas and technologies. The company is
redefining the worlds of TVs, smartphones, wearable devices, tablets, digital
appliances, network systems, memory, system LSI, foundry, and LED solutions.
For the latest news, please visit the Samsung Newsroom at https://news.samsung.com. (VerGarciaBlogs)
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